“A truly global curation of style, at prices that don’t break the bank” - this was the simple philosophy that we wanted to build our brand upon. We saw a gap - the time it took for global trends to reach India was too long, and when they finally did, they came at prices that felt unattainable. Especially for the modern Indian woman - ambitious, expressive, and eager to grasp the world as it spun - this was a frustration.