Hi, I’m Ritesh, and I handle off-page SEO at AyushSEO. People think it’s just building links, but it’s really about building trust. A good mention on a real website, a solid directory listing, a post that other people actually want to share. I spend hours going through competitor backlinks to see where they’re getting noticed, and then I work out how we can earn those spots too. No shortcuts and no spammy tricks. A client once asked why results were slow, and I told him the truth. Good authority takes time. He stayed with us anyway.