The global games and puzzles market size is expected to reach USD 54.19 billion by 2030, registering a CAGR of 17.3% from 2023 to 2030, according to a new report by Grand View Research, Inc. The availability of a wide variety of puzzles and games coupled with the ability of these puzzles to offer intellectual stimulation and mental exercise is favoring the market growth. This can be appealing to people who enjoy using their minds and problem-solving abilities. Jigsaw puzzles, for instance, help enhance visual-spatial reasoning, problem-solving abilities, and short-term memory, as well as lower the dementia risk and fight cognitive decline. Moreover, the trend of 3D and 4D puzzles has brought innovation and elation to the market. These puzzles provide an immersive experience, increased engagement, and can offer educational benefits.

Wrebbit Puzzle Inc.is a Canadian company that specializes in 3D puzzles. It produces a range of puzzles in various themes, including Harry Potter, Game of Thrones, and Lord of the Rings. In April 2021, Wrebbit Puzzle Inc. released its 440-piece 3D jigsaw puzzle called Central Perk! inspired by the TV show Friends. In addition, personalized puzzles & games that feature customized photos and designs are becoming increasingly popular as consumers look for ways to make their leisure time more unique and personal. Dowdle, a U.S.-based puzzle company offers wooden puzzles featuring personal photos mounted on wood. These are available in two sizes, 280 pieces and 510 pieces. These customized products are preferred for gifting purposes, or can be a fun way to commemorate a special event or occasion. In this industry, some products have become “collector's items.”

These refer to puzzles & games that are valuable due to their uniqueness or rarity, making them highly sought-after by enthusiasts and fans. Consumers are actively seeking out rare or unique versions featuring their favorite games or pop culture characters. This can increase demand and interest in these types of products, leading to higher sales and revenue for companies. For instance, in April 2023, Funko Games unveiled ‘The Star Wars Rivals Card Game’. It provides an expandable card gaming experience with unlimited layers of strategy and a fun set throughout the Star Wars galaxy. Market players have been adopting strategies, such as innovations, partnerships, and mergers, to reach new audiences. For instance, in February 2023, Hasbro, Inc. partnered with Ageless Innovation, a producer of robotic pets for seniors, to develop a series of gaming experiences designed for an older audience.

The partnership aims to offer playful and fun social interaction through intergenerational play via a collection of unique games. These games will help calm anxiety, and social isolation, and combat loneliness. Furthermore, sustainability is becoming increasingly important in this industry, with more and more consumers looking for eco-friendly and sustainable options. This includes using sustainable materials, such as recycled paper and cardboard, and reducing packaging waste. For instance, UK-based The Wentworth Wooden Jigsaw Company Ltd. produces puzzles using wood from forests that are sustainably managed, and the box is made from recycled materials. Zero plastic is used during packaging and all their puzzles are made to last.

Games And Puzzles Market Report Highlights

• Games dominated the market in 2022 owing to the social interactive experience it provides. Moreover, its increased replay value makes it a more versatile & dynamic form of entertainment. These games offer a variety of themes and gameplay styles, making them accessible and appealing to a wide range of audiences
• Licensed puzzles & games are expected to witness substantial growth over the forecast period. These provide a unique and immersive experience for fans of the brand or franchise, further increasing their appeal
• The online distribution channel segment is set to grow at the fastest CAGR from 2023 to 2030 due to the convenience, flexibility, and comfort offered by online channels
• Asia Pacific is projected to emerge as a lucrative regional market due to a rise in the adoption of board games in cafes as a concept in countries, such as China and India, owing to an emerging need among people to engage in more meaningful interactions and activities

Games And Puzzles Market Segmentation

Grand View Research has segmented the global games and puzzles market on the basis of type, licensing, distribution channel, and region:

Games And Puzzles Type Outlook (Revenue, USD Million, 2017 - 2030)

• Games
  • Board Games
  • Card Games
• Puzzles

Games And Puzzles Licensing Outlook (Revenue, USD Million, 2017 - 2030)

• Non-Licensed
• Licensed

Games And Puzzles Distribution Channel Outlook (Revenue, USD Million, 2017 - 2030)

• Online
• Offline

Games And Puzzles Regional Outlook (Revenue, USD Million, 2017 - 2030)

• North America
  • US
  • Canada
• Europe
  • UK
  • Germany
  • France
• Asia Pacific
  • China
  • India
  • Japan
• Central & South America (CSA)
  • Brazil
• Middle East & Africa (MEA)
  • South Africa

Order a free sample PDF of the Games And Puzzles Market Intelligence Study, published by Grand View Research.