Middle East Complementary And Alternative Medicine Industry Overview

The Middle East complementary and alternative medicine market size was estimated at USD 12.26 billion in 2023 and is projected to grow at a CAGR of 22.77% from 2024 to 2030.

This can be attributed to increasing demand for complementary and alternative medicines due to the rising consumer base, increasing awareness about the benefits of complementary and alternative medicines, and a comparatively less expensive alternative to traditional medicine. The young population is more focused on achieving overall wellness, which includes better fitness, better nutrition, better mental health, and better appearance. Thus, there has been increased spending on wellness.

Gather more insights about the market drivers, restrains and growth of the Middle East Complementary And Alternative Medicine Market

Young adults are getting more health-conscious and proactive about seeking holistic approaches to wellness. Their openness to exploring various health options can lead to greater acceptance and use of CAM. According to the UNICEF Middle East and North Africa Report 2023, the region has a significant demographic advantage, with nearly 140 million young people aged 10-24 years accounting for one-quarter of the population. This youthful demographic offers a tremendous opportunity to positively impact health and well-being into adulthood, foster the next generation's development, and drive equitable and sustainable growth within communities and societies.

Older adults often face chronic health issues such as arthritis, hypertension, and diabetes. The limitations of conventional treatments in managing these conditions can lead them to seek out CAM for additional relief and improved quality of life. According to a study published by NCBI in 2020, Saudi Arabia is witnessing a significant utilization of Complementary and Alternative Medicine (CAM) among older adults in Saudi Arabia, with 62.5% of the surveyed population reporting CAM use within the past year. This high prevalence is consistent across genders, with 63.3% of men and 62.5% of women engaging in CAM practices. Thus, a rising senior population is expected to boost market growth during the forecast period.

The rising government and non-government bodies support patients by offering safe and effective complementary and alternative medicines for the treatment of their disease. For instance, Saudi Arabia has implemented a licensing system for CAM practitioners to ensure that only qualified individuals can provide CAM therapies. This helps maintain high standards of care and protects patients from unqualified practitioners. Such initiatives of the government of different countries in Middle East are expected to boost the market growth.

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Middle East Complementary And Alternative Medicine Market Segmentation 

Grand View Research has segmented the Middle East complementary and alternative medicine market based on intervention, application, distribution channel, and region:

Middle East Complementary And Alternative Medicine Intervention Outlook (Revenue, USD Million, 2018 - 2030)

• Traditional Alternative Medicine/Botanicals
  • Ayurveda
  • Traditional Arabic medicine
  • Naturopathic medicine
  • Homeopathy
  • Others
• Mind Healing
  • Transcendental meditation
  • Neuro-linguistic programming
  • Others
• Body Healing
  • Yoga
  • Chiropractic
  • Acupuncture
  • Kinesiology
  • Reflexology
  • Others
• External Energy
  • Electromagnetic therapy
  • Reiki
  • Chakra
• Sensory Healing
  • Aromatherapy
  • Sound Healing

Middle East Complementary And Alternative Medicine Application Outlook (Revenue, USD Million, 2018 - 2030)

• Stress, Anxiety, and Depression
• Cardiovascular Diseases’
• Diabetes
• Obesity
• Infertility
• Others

Middle East Complementary And Alternative Medicine Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

• Direct Distribution
• E-Distribution

Middle East Complementary And Alternative Medicine Regional Outlook (Revenue, USD Million, 2018 - 2030)

• Middle East
  • Saudi Arabia
  • South Africa
  • Egypt
  • UAE
  • Israel
  • Oman
  • Kuwait
  • Qatar
  • Bahrain

Key Companies profiled:

• Arab Yoga Foundation
• Soul Warrior
• Sukoon Yoga Center
• Halo Aura
• InTouch Clinic
• Landmark Fitness Limited
• Osana
• Erada Center for Treatment and Rehab
• com
• House of Nature Medical Center LLC
• Zen Yoga
• Earthy Center
• German Medical Center FZ-LLC

Recent Developments

• In March 2024, the WHO and the UAE's Ministry of Health and Prevention (MOHAP) conducted a rigorous 5-day audit, post which Mediclinic City Hospital became the first private hospital in the country to receive the Patient Safety Friendly Hospital Initiative (PSFHI) certification
• In August 2023, DP World partnered with Dubai Investments Park (DIP) to open a state-of-the-art physiotherapy facility. This partnership of the two organizations' strengthened partnership is a major step toward providing comprehensive healthcare services to the 150,000 employees who work in Dubai's Jebel Ali Free Zone
• In September 2022, the Mediclinic Middle East introduced the first solo CAM clinic, Enhance, as part of its aesthetics and wellness brand. Situated in the center of The Dubai Mall in Perfumery & Co, Fashion Avenue, it provides a comprehensive array of services & technologies in plastic surgery, aesthetic dentistry, energy-based technology, aesthetic gynecology, and aesthetic medicine

Order a free sample PDF of the Middle East Complementary And Alternative Medicine Market Intelligence Study, published by Grand View Research.