Whitelabel Content Marketing is a concept where a professional company produces content, and agencies in the United States can use and sell it to their clients as if it were their own product. The list of services usually includes blogging, website copy, email marketing, case study writing, and content strategy development. The person or company who originally comes up with the content remains anonymous, whereas the reseller (agency) takes care of client communication, obtains approvals, and directs marketing overall. Whitelabel Content Marketing is a way for agencies to offer a steady stream of good articles without having to hire and keep a whole team of writers. Besides that, it allows for growth, standard workflows, and performance measurement in a very competitive and data, driven US digital marketing landscape.