Fruits & Vegetables Market

 Market Overview

• The global fruits & vegetables market is projected to reach USD 1,018.12 billion by 2030, growing at a CAGR of 5.0% from 2024 to 2030, according to Grand View Research, Inc.
• Market growth is driven by:
  • Rising health consciousness and nutritional awareness
  • Shifting lifestyles emphasizing wellness and immune health
  • Influence of global health crises like COVID-19, which highlighted the role of diet in strengthening immunity

Key Growth Drivers

1. Health & Wellness Trends
   • Growing evidence on the preventive health benefits of fruits and vegetables (e.g., reducing chronic disease risks, improving immune function).
   • Increase in plant-based diets, supported by both health and environmental motivations.
2. Vegan & Vegetarian Influence
   • Plant-based eating is on the rise globally, particularly in regions like the U.S. where 10% of the population identifies as vegan.
   • Modern Restaurant Management (April 2022) reported that restaurants switching to plant-based menus saw sales increases from 10% to as high as 1,000%, highlighting surging demand for fresh produce.
3. Convenience & Innovation
   • Demand from the working population has spurred growth in ready-to-eat, pre-cut, and meal kit
   • Food delivery services focusing on fresh ingredients are gaining traction among time-pressed but health-focused consumers.
4. Sustainability & Brand Initiatives
   • In December 2022, Fresh Del Monte Produce, Inc. launched the Del Monte Zero pineapple, its first carbon-neutral certified product, available in North America and select European markets. This reflects increasing sustainability efforts in the sector.

Market Segmentation Highlights

By Type

• Frozen fruits & vegetables led the market with a 29% revenue share in 2023.
  • Offers year-round availability, extended shelf life, and preparation convenience (no washing, peeling, or chopping required).
  • Ideal for consumers in regions with seasonal limitations or limited access to fresh produce.

By Distribution Channel

• The online segment is expected to register the fastest CAGR during the forecast period.
  • Online platforms provide access to a wider variety of fruits and vegetables, including exotic, organic, and seasonal
  • Increasingly preferred by consumers seeking specialty produce and convenient home delivery.

Regional Insights

Asia Pacific

• Expected to grow at a significant CAGR from 2024 to 2030.
• Market growth in the region is driven by:
  • Rising consumer awareness about healthy eating habits
  • Greater inclusion of fruits and vegetables in daily meals
  • Expanding middle-class population and urbanization fueling dietary shifts

Key Takeaways

• The global fruits and vegetables market is transitioning towards a health-centric, convenience-focused, and sustainability-conscious
• Growth is being fueled by shifts in dietary patterns, innovations in delivery and packaging, and a widening variety of consumption formats.
• With strong momentum in plant-based trends, expanding e-commerce access, and innovations like carbon-neutral produce, the sector is poised for steady growth through the decade.

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Fruits & Vegetables Market Report Highlights

Grand View Research has segmented the global fruits & vegetables market report based on type, distribution channel, and region.

Fruit & Vegetables Product Outlook (Revenue, USD Billion, 2018 - 2030)

• Fruits
• Vegetables

Fruit & Vegetables Type Outlook (Revenue, USD Billion, 2018 - 2030)

• Fresh
• Dried
• Frozen

Fruit & Vegetables Distribution Channel Outlook (Revenue, USD Billion, 2018 - 2030)

• Supermarkets/Hypermarkets
• Grocery Stores
• Online
• Others

Fruit & Vegetables Regional Outlook (Revenue, USD Billion, 2018 - 2030)

• North America
  • US
  • Canada
  • Mexico
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia & New Zealand
  • South Korea
• Central & South America
  • Brazil
• Middle East & Africa
  • South Africa

Key Players in the Fruits & Vegetables Market

• Dole Food Company, Inc.
• Fresh Del Monte Produce, Inc.
• General Mills Inc.
• Sunkist Growers, Inc.
• Berry Global Inc.
• Naturipe Farms, LLC
• Grimmway Farms
• Sysco Corporation
• Tanimura & Antle Fresh Foods, Inc.
• Chiquita Brands International, Inc.

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