The global electric kick scooter market was valued at USD 5.93 billion in 2024 and is anticipated to grow at a robust compound annual growth rate (CAGR) of 11.9% between 2025 and 2030. Electric kick scooters have gained significant traction as a cost-effective and convenient urban mobility solution, favored for their sleek design and user-friendly operation. Additionally, growing investments in the development of dedicated bike lanes and urban infrastructure, particularly in emerging economies, are further propelling market growth.

Several factors are driving the increasing adoption of e-kick scooters globally. Rising environmental awareness is encouraging consumers to switch to eco-friendly transportation alternatives. Coupled with this are fluctuating fuel prices and an increased demand for efficient short-distance commuting options, which are further fueling market expansion. However, the overall automobile industry faced significant setbacks during the COVID-19 pandemic, particularly in the years 2019 and 2022, due to disruptions in the global supply chain and the temporary shutdown of production and assembly facilities. These challenges have impacted market growth negatively in the short term.

Post-pandemic, the market outlook is highly positive. There is a growing consumer preference for environmentally friendly and hassle-free modes of transport, and government policies worldwide are increasingly supportive of electric mobility solutions. These factors combined are expected to create substantial opportunities for market growth moving forward.

Countries including France, Spain, Germany, and the United States have seen a remarkable surge in electric kick scooter adoption over recent years. This upward trend is expected to continue as more urban dwellers opt for e-scooters for their daily commutes. Moreover, electric scooter ride-hailing startups are partnering with leading scooter manufacturers to expand service offerings and reach a broader customer base. The inherent advantages of electric kick scooters—such as requiring less parking space, being lightweight and portable, quick charging capabilities, and overall cost-effectiveness—are key factors supporting the growth of electric scooter sharing services worldwide.

The issue of rising carbon emissions has prompted governments globally to implement policy changes, mandates, and financial incentives aimed at promoting electric vehicles. These initiatives are shifting consumer preferences away from traditional fuel-powered vehicles toward electric two-wheelers like e-kick scooters, especially in developed regions. Regulatory bodies are also investing in the development of infrastructure, such as charging stations and dedicated lanes, which facilitates wider adoption of electric transportation. As a result, such government and regulatory initiatives are expected to unlock new avenues for growth in the electric kick scooter market.

Key market players are focusing on the design and development of technologically advanced, durable, and low-maintenance electric scooters that meet diverse consumer demands across the globe. In developing regions like Latin America, the Middle East, Africa, and Asia Pacific, consumers primarily view e-kick scooters as a practical solution for short-distance transportation. In contrast, in North America and Europe, consumers often associate e-kick scooters with promoting a healthy and active lifestyle.

Major global brands such as NIU International, Xiaomi, and Yadean Technology Group are actively innovating to create high-speed, stylish, and performance-driven electric kick scooters. For example, in October 2022, NIU International launched the KQi3 Max, an electric scooter capable of reaching a top speed of 20 MPH and covering a range of 40.4 miles on a single charge, while offering maximum comfort and stability to riders.

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Detailed Segmentation:

Battery Type Insights

The lithium-ion battery segment accounted for the largest share of 92.1% in 2024. Performance and environmental advantages of Li-Ion batteries over lead acid batteries are expected to position Li-Ion technology as the global mainstream battery technology in the coming years. Continual improvements in battery technology have helped improve the storage capacity and reduce the overall cost of Li-Ion batteries, making them a popular choice for mobile, low-cost devices such as kick scooters.

Drive Type Insights

The hub motors segment held the largest market share in 2024. The hub drive electric kick scooter is popular owing to the compact size of hub motors which provides space to add more components such as fuel packs or battery packs. In addition, the hub drive offers simpler assembly has less weight, cuts the mechanical losses caused by the chains or belts, and requires less maintenance; thus, hub drives are widely used in electric kick scooters.

Product Insights

The standard segment dominated the market in 2024. The rise in shared micro-mobility services, where users can rent electric scooters on demand, is driving the growth of the segment in the market. Companies such as Lime, Bird, and others have introduced shared electric scooter fleets in cities around the world, providing an accessible and affordable mode of transportation. 

End Use Insights

The personal segment dominated the market in 2024. The high segmental share is attributed to the high adoption among kids and adults. Additionally, manufacturers shifting interest in improving the efficiency of the components such as the development of the ultra-high speed ball bearing, improving the material quality, and utilization of cut-edge technology products to increase overall performance and reliability.

Regional Insights

North America electric kick scooter market held a significant share in 2024. There is a growing awareness of environmental issues and a shift toward more sustainable transportation options in North America. Electric kick scooters are an eco-friendly alternative to cars and public transportation, as they produce zero emissions and help reduce carbon footprint. 

Key Electric Kick Scooter Company Insights

Some of the key companies in the electric kick scooter market include Bird Rides, Inc, SEGWAY INC., Xiaomi, Niu International, and others. Organizations are focusing on increasing customer base to gain a competitive edge in the industry. Therefore, key players are taking several strategic initiatives, such as mergers and acquisitions, and partnerships with other major companies.

• Bird Rides, Inc specializes in providing sustainable transportation solutions. The company rolls out fleets of shared electric scooters that are accessible via a user-friendly mobile application. The company operates in over 400 cities worldwide, partnering with local governments and fleet managers to integrate its lightweight electric vehicles into existing transportation systems.
• Xiaomi provides a wide range of consumer electronics, including smartphones, smart home devices, wearables, laptops, tablets, audio equipment, and various IoT solutions. The company also offers electric scooters under the Xiaomi Electric Scooter series, which includes models, such as the Electric Scooter 4 Lite and Electric Scooter 4 Pro, known for their powerful motors, impressive battery life, and user-friendly designs aimed to enhance the commuting experience.

Key Electric Kick Scooter Companies:

The following are the leading companies in the electric kick scooter market. These companies collectively hold the largest market share and dictate industry trends.

• Jiangsu Xinri E-Vehicle Co. Ltd.
• Bird Rides, Inc
• iconBIT
• Niu International
• Razor USA LLC
• SEGWAY INC.
• SWAGTRON
• Xiaomi
• Yadea Technology Group Co., Ltd.

Recent Developments

• In July 2024, NIU International unveiled the new KQi 100 series of electric kick scooters to be available throughout the U.S. at retailers, such as Best Buy, Kohl's, and Walmart. The KQi 100 series combines affordability, quality, and advanced technology, offering performance and features typically found in more expensive mid-tier scooters.
• In April 2022, Bird Rides, Inc integrated its e-scooter service into Jelbi, the official mobility app operated by the BVG, the public transport company of Berlin, Germany. The partnership aimed to increase access to sustainable transportation options across Berlin by allowing Jelbi users to locate, unlock, and pay for the company’s scooters directly within the app.

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