The global gift wrapping products market size was valued at USD 18.02 billion in 2023 and is projected to grow at a CAGR of 8.4% from 2024 to 2030. Consumers increasingly seek unique and visually appealing ways to present their gifts, driving demand for innovative and customized wrapping solutions. This trend aligns with the desire to make gifts more memorable and special, leading to demand for various wrapping materials such as wrapping papers, gift bags, ribbons, and bows.

The gift wrapping products market experiences peak demand during seasonal celebrations such as Christmas, Valentine’s Day, birthdays, and other major holidays. Seasonal trends are crucial in driving sales as consumers seek specific themes, colors, and designs for their gift presentations during these occasions. Retailers and e-commerce platforms capitalize on these peak periods by offering a wide range of wrapping products tailored to seasonal preferences, further fueling market growth.

Consumers are increasingly seeking creative ways to personalize their gifts, and gift wrapping has become a popular area for DIY enthusiasts. This trend is evident in the rising interest in craft supplies, wrapping tutorials, and using unique materials such as handmade paper, decorative ribbons, and customized tags. The desire for distinctive and personalized gift presentations encourages consumers to invest in various wrapping products and materials, stimulating market growth.

Social media platforms like Instagram, Pinterest, and TikTok showcase creative gift-wrapping ideas, trends, and tutorials, inspiring users to explore new wrapping techniques and products. Influencers and bloggers often feature and review various gift wrapping products, which helps to drive consumer interest and purchase behavior. The visual nature of these platforms enables users to discover and adopt new wrapping ideas, thereby increasing demand for diverse and innovative gift wrapping solutions.

Detailed Segmentation:

Raw Material Insights

The paper and board segment accounted for the largest market revenue share of 78.3% in 2023. Consumers increasingly seek gift wrapping options made from recycled paper, biodegradable materials, or sourced from sustainably managed forests. This trend is reflected in the development and expansion of eco-friendly paper and board products, which cater to the market’s growing environmental concerns and comply with stricter regulations to reduce waste and promote sustainability.

Application Insights

Wrapping paper accounted for the largest market revenue share in 2023. Consumers emphasize the visual appeal of gift presentations, driven by the desire to make gifts look unique and memorable. The market for wrapping paper has expanded to include a wide variety of designs, from elegant and minimalist patterns to vibrant and festive themes. Introducing premium materials such as embossed, metallic, and textured papers caters to consumers’ desires for attractive, luxurious gift-wrapping options.

Regional Insights

North America gift wrapping products market accounted for the largest market revenue share of 38.5% in 2023. North America has a strong culture of gift-giving for various occasions and consumers are willing to spend more on high-quality, attractive gift wrapping products to enhance the overall gift-giving experience. The robust economic environment and higher disposable incomes in North America further support increased spending on both gifts and their presentation, thereby driving the growth of the gift wrapping products market.

Key Gift Wrapping Products Company Insights

Some of the key companies in the gift wrapping products market include Hallmark, Card Factory plc, Mondi., IG Design Group Plc, and others. Organizations are focusing on increasing their customer base to gain a competitive edge in the industry. Therefore, key players are taking several strategic initiatives, such as mergers and acquisitions, and partnerships with other major companies. 

• Hallmark offers a wide range of gift wrapping products to complement its greeting cards and other offerings. The company’s gift wrapping products include various designs of wrapping paper, gift bags, tissue paper, ribbons, bows, and other accessories to help customers beautifully present their gifts for different occasions such as birthdays, holidays, weddings, and more. 
• Card Factory plc offers an extensive selection of gift wrapping products to complement its offerings. The company’s products include various types of wrapping paper, gift bags, ribbons, bows, and other accessories to help customers beautifully present their gifts for any occasion.

Key Gift Wrapping Products Companies:

The following are the leading companies in the gift wrapping products market. These companies collectively hold the largest market share and dictate industry trends.

• Hallmark
• Card Factory plc.
• Mondi.
• IG Design Group Plc
• Karl Knauer KG
• DS Smith
• Shenzhen Fuxiang Gifts & Packaging Co. Ltd.
• BumbleBee Box Co.
• Valtenna S.r.l.
• Shenzhen Tianya Paper Products Co., Ltd.

Recent Developments

• In May 2022, Smurfit Kappa (SKUK), a manufacturer of paper-based packaging products, acquired Atlas Packaging, an independent corrugated packaging provider. This strategic move aims to strengthen SKUK's ability to provide the UK market and its customers with innovative and sustainable gift packaging solutions.

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