The global confectionery market was valued at USD 298.23 billion in 2021 and is projected to grow at a compound annual growth rate (CAGR) of 4.3% from 2022 to 2028. This growth is primarily driven by the expansion of the global food and beverage industry and the increasing per capita consumption of confectionery products. Additionally, consumer preferences for gifting confectionery items, rising disposable incomes, and accelerated urbanization trends around the world are significantly contributing to the market’s expansion.

Product innovation, along with continuous improvements in product development and visually appealing packaging, are also boosting demand—particularly in emerging economies where changing lifestyles and growing middle-class populations are fueling interest in such products. These factors are collectively reinforcing a favorable environment for market growth.

Shifting consumer behaviors and evolving dietary preferences are playing a crucial role in propelling the industry forward. A growing number of consumers are now seeking confectionery products that incorporate natural ingredients, aligning with broader health and wellness trends. According to data from Döhler, nearly 50% of confectionery consumers are actively looking for healthier options that contain at least 60% natural ingredients. In parallel, demand for sugar-free confectionery products is rising steadily across developed markets, creating fresh opportunities for manufacturers to cater to health-conscious segments.

Confectionery producers are diversifying their offerings to appeal to a wide range of consumer preferences. Product categories include chocolates, chewing gums, sweets, toffees, marshmallows, cookies, ice creams, and other sweet treats. Additionally, key industry players are increasingly investing in robust marketing strategies, including advertising campaigns, promotional activities, and engagement through social media platforms. These initiatives are proving effective in strengthening brand visibility and consumer loyalty, thus driving sales growth.

To ensure product safety and maintain high-quality standards, various governments—including those in the U.S., Germany, the U.K., China, and India—have implemented regulatory frameworks. These federal guidelines set hygienic benchmarks and ensure that confectionery products are produced, stored, and distributed in compliance with established safety standards.

The COVID-19 pandemic posed temporary challenges for the confectionery industry, primarily through disruptions in transportation and raw material supply chains caused by lockdown measures. However, the post-pandemic market has seen renewed interest in products featuring organic ingredients and natural formulations. This shift in consumer demand is expected to open up new avenues for manufacturers focusing on health-oriented confectionery offerings.

Detailed Segmentation:

Product Insights

The chocolate segment contributed to the largest market share of more than 45% in 2021 and is expected to grow with a CAGR of 4.2% from 2022 to 2028. The increasing demand and consumption of chocolate products from all age groups to satisfy their test buds is accelerating market growth. 

Distribution Channel Insights

The offline channel contributed a share of more than 75% of the global confectionery market in 2021. Consumers are preferring offline channels for the purchase of consumer goods, groceries, as well as confectionery products such as chocolate, and other products where they can physically verify product quality.

Regional Insights

Europe made the largest contribution to the global market share with over 35% in 2021. The increasing popularity and demand for chocolate confectionery products is propelling the growth of the market. 

Key Companies & Market Share Insights

Various manufacturers and suppliers are expected to focus on the logistic development and strengthening of the distribution channel to grow their business.

Some of the key players operating in the global confectionery market include:

• Mondelez International, Inc.
• Mars, Incorporated
• The Hershey Company
• Nestlé S.A.
• Meiji Co., Ltd.
• Ferrero Group
• Chocoladefabriken Lindt & Sprüngli AG
• Perfetti Van Melle
• Ezaki Glico Co., Ltd.
• Haribo GmbH & Co. K.G.
• Grupo Arcor
• Pladis

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