The global stain remover products market size is expected to reach USD 31.32 billion by 2030, registering to grow at a CAGR of 5.1% from 2024 to 2030 according to a new report by Grand View Research, Inc. Improvement in living standards is expected to increase the adoption of cleaning products as a part of maintaining health and hygiene is expected to have a positive impact on the market growth. Furthermore, rising consumer awareness regarding apparel care among middle-income age-groups in developing countries including China and India is expected to drive the industry.

Spray stain remover products are expected to register the fastest growing CAGR during the forecast period. Major manufacturers including Church & Dwight, Unilever, The Procter & Gamble Company, Reckitt Benckiser Group plc, and Henkel Ag & Co. Kgaa have been launching new products in the forms of sprays.

For instance, in April 2017, The Procter & Gamble Company added an innovative stain remover in its wide product portfolio under the brand name ‘Tide Simply Free & Sensitive’ in U.S. The company has launched this product in order to cater to the growing demand for skin-friendly products. Around 40% of the customer reported for the skin irritation from the other stain remover products. These initiatives will increase the product visibility over the forecast period.

Asia Pacific stain remover products market is anticipated to register the fastest CAGR over the forecast period. Over the past few years, major players have been implementing marketing strategies including celebrity endorsement, innovative product launch, increasing exclusive stores, and focus on e-commerce in order to cater to the increasing demand for technological advanced product in the region.

For instance, in July 2014, Kao Corporation announced to introduce new product under the brand name ‘Attack Jaz1’. This product is expected to help the company to gain a major market share of stain remover product as well as detergent. The product retains the fabric color as well as quality after wash.

Stain Remover Products Market Report Highlights

• The powder segment dominated the market and accounted for a market revenue share of 31.5% in 2023. The versatility of powder stain removers drives market expansion. Powders are formulated for a wide range of stains and fabrics, including those that require specialized treatment. 
• The household segment accounted for the largest market revenue share in 2023. With growing awareness of hygiene and cleanliness, consumers seek effective stain removal solutions to ensure their homes are spotless.
• The offline distribution channel accounted for the largest market revenue share in 2023. Shoppers often value seeing, touching, and comparing products in person, especially for cleaning products where efficacy and ingredient transparency are critical.
• North America stain remover products market dominated the market and accounted for a market revenue share of 31.7% in 2023. North American consumers are increasingly seeking products that are not only effective but also safe for their families and the environment.

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Stain Remover Products Market Segmentation

Grand View Research has segmented the global stain remover products market based on product, application, distribution channel, and region:

Stain Remover Products Product Outlook (Revenue, USD Million, 2018 - 2030)

• Liquid
• Powder
• Bar
• Spray
• Others

Stain Remover Products Application Outlook (Revenue, USD Million, 2018 - 2030)

• Household
• Commercial

Stain Remover Products Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

• Offline
• Online

Stain Remover Products Regional Outlook (Revenue, USD Million, 2018 - 2030)

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
• Latin America
  • Brazil
• Middle East and Africa (MEA)
  • South Africa

Key Players in the Stain Remover Products Market

• Church & Dwight
• Reckitt Benckiser Group plc
• C. Johnson & Son, Inc.
• Henkel AG & Co. KGaA
• Procter & Gamble
• Unilever
• The Clorox Company
• LG Household & Health Care Ltd.
• Tetraclean
• Biokleen

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