The global healthcare wipes market size is anticipated to reach USD 27.70 billion in 2030 and is expected to grow at a CAGR of 7.7% from 2025 to 2030. Beneficial properties of healthcare wipes, such as ease of use, disposability, portability, and reduced risk of cross-contamination, are expected to favor market growth in the foreseeable future.

Some of the other characteristics of the product including cost convenience, hygiene, performance, time saving, safety regulation, and consumer centered aesthetics are also expected to boost market growth. The application of healthcare wipes is also increasing owing to rising number of hospitals globally.

The market is also driven by rising hygiene and health concerns among individuals worldwide, coupled with the use of healthcare wipes for numerous purposes, including cleaning of health-related equipment, hospital sterilization, hand sanitizing, skin cleaning, and surface cleaning. Furthermore, rising usage of healthcare wipes owing to their ability to prevent or control infection is another prominent factor augmenting the demand for the product.

In terms of product, the market has been segmented into two categories, namely dry and wet wipes. Dry wipes emerged as the largest segment in 2019 with a share of 60.1% and are expected to remain the most dominant category during the forecast period. These products allow users to perform tasks in significantly less time.

With regards to sales/distribution channels, offline distribution channels such as pharmacies and drugstores are likely to remain the most preferred platform throughout the forecast period. The e-commerce platform is expected to expand at the fastest CAGR over the forecast period owing to rising number of online retailers within the market.

Healthcare Wipes Market Report Highlights

• Dry wipes held the largest revenue share of 58.7% in the healthcare wipes industry in 2024 due to their versatility and cost-effectiveness
• Pharmacies & drugstores held the largest revenue share of 43.6% in 2024, owing to their critical role as accessible points of sale for hygiene products
• The e-commerce segment is expected to grow at the fastest CAGR of 8.5% over the forecast period due to the convenience offered by online shopping websites
• The North American healthcare wipes market held the largest revenue share of 35.5% in 2024, driven by its advanced healthcare infrastructure, including numerous hospitals and clinics prioritizing hygiene and infection control.

Healthcare Wipes Market Segmentation

Grand View Research has segmented the global healthcare wipes market report based on product, distribution channel, and region:

Healthcare Wipes Product Outlook (Revenue, USD Million, 2018 - 2030)

• Dry Wipes
• Wet Wipes

Healthcare Wipes Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

• Pharmacies & Drugstores
• Supermarkets & Hypermarkets
• E-commerce
• Others

Healthcare Wipes Regional Outlook (Revenue, USD Million, 2018 - 2030)

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
• Latin America
  • Brazil
• Middle East and Africa (MEA)
  • South Africa

Key Players in Healthcare Wipes Market

• Procter and Gamble
• 3M
• Johnson & Johnson Services, Inc.
• Diamond Wipes International, Inc
• The Clorox Company
• KIMBERLY-CLARK CORPORATION
• Costco Wholesale Corporation
• Reckitt Benckiser Group PLC
• Procotech Ltd
• Beiersdorf AG
• Ecolab
• Berry Global Inc.

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