The global video streaming software market size was estimated at USD 12.52 billion in 2023 and is expected to grow at a CAGR of 16.4% from 2024 to 2030. Rising demand for on-demand content is a primary driver for the market growth, with consumers increasingly favoring video-on-demand (VoD) services that offer convenience and flexibility. The proliferation of smart devices and enhanced internet infrastructure, particularly the global rollout of 5G, has revolutionized the streaming experience, enabling faster, smoother, and more accessible streaming across devices.

Live streaming is also gaining popularity in sectors like gaming, sports, and e-commerce, where real-time interaction with audiences is crucial. Moreover, the rise of e-learning platforms and telehealth services has significantly increased the use of video streaming in education and healthcare. In the enterprise sector, businesses are adopting video solutions for internal communications, webinars, and corporate training. The ongoing integration of AI and machine learning into video analytics and content recommendation systems further enhances user experience, driving user engagement. Additionally, the adoption of cloud-based solutions that offer scalability and flexibility has made video streaming accessible to businesses of all sizes. These factors collectively support the continued upward trajectory of the market.

Key Video Streaming Software Company Insights

The companies are focusing on various strategic initiatives, including new product development, partnerships & collaborations, and agreements to gain a competitive advantage over their rivals. The following are some instances of such initiatives.

• In September 2024, Brightcove has launched the Brightcove AI Suite, integrating advanced AI solutions into its video cloud platform to enhance content creation, engagement, and revenue. This suite includes tools like the AI Content Multiplier and AI Universal Translator, aimed at automating and optimizing video production. Collaborating with major tech partners like AWS and Google, Brightcove focuses on improving customer efficiency and content monetization while ensuring secure data handling.
• In July 2023, Kaltura enhanced its cloud TV and streaming platform to better serve TV operators and media customers. The upgrades, utilizing cross-device react-native technology, enable a more innovative user experience and the introduction of personalized product add-ons. These developments aim to improve user engagement and revenue generation.
• In April 2023, Akamai Technologies launched new cloud computing capabilities for streaming video, enhancing its platform for better live and on-demand content delivery. These advancements focus on optimizing video performance, scalability, and security, particularly for sports and entertainment applications. With integrated tools and analytics, content providers can now offer viewers high-quality experiences while efficiently managing resources. This announcement was made at the 2023 NAB Show.

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Global Video Streaming Software Market Report Segmentation

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends from 2018 to 2030 in each of the sub-segments. For the purpose of this study, Grand View Research has segmented the global video streaming software market report based on component, deployment, streaming, platform, monetization model, end-use and region:

• Component Outlook (Revenue; USD Billion; 2018 - 2030)
  • Software
    • Video Management Software
    • Transcoding & Processing Software
    • Video Delivery & Distribution Software
    • Video Analytics Software
    • Others
  • Services
    • Consulting Services
    • Support & Maintenance Services
    • Managed Services
    • Integration and Deployment Services
  • Deployment Outlook (Revenue; USD Billion; 2018 - 2030)
    • Cloud
    • On-Premises
  • Streaming Outlook (Revenue; USD Billion; 2018 - 2030)
    • Live Streaming
    • Video on Demand (VoD)
  • Platform Outlook (Revenue; USD Billion; 2018 - 2030)
    • Web-based
    • Mobile-based
  • End-use Outlook (Revenue; USD Billion; 2018 - 2030)
    • Media & Entertainment
    • Education
    • Healthcare
    • Government
    • Others
  • Regional Outlook (Revenue: USD Billion; 2018 - 2030)
    • North America
      • US
      • Canada
      • Mexico
    • Europe
      • UK
      • Germany
      • France
    • Asia Pacific
      • China
      • India
      • Japan
      • Australia
      • South Korea
    • Latin America
      • Brazil
    • Middle East & Africa (MEA)
      • UAE
      • Saudi Arabia
      • South Africa

Key Video Streaming Software Companies:

The following are the leading companies in the video streaming software market. These companies collectively hold the largest market share and dictate industry trends.

• IBM Corporation
• Microsoft Corporation
• Kaltura, Brightcove Inc.
• Vimeo
• Haivision
• Edgio
• Panopto
• Wowza Media Systems
• Dacast
• Akamai Technologies.

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