The U.S. hair dryer market size was estimated at USD 2.24 billion in 2023 and is expected to grow at a CAGR of 5.4% from 2024 to 2030. Rising standards of living and augmented prominence on physical appearance is among the key factors boosting the market growth. Changing fashion trends in hair care as well as in styling, paired with surging hair styling trends displayed in cinema and on fashion runways, are substantially affecting the sales of hair dryers positively in the U.S., across all age groups. 

Growing number of professional salons in the U.S. is anticipated to be the prime cause that will drive the sales of hair dryers in the upcoming period. In addition, increasing cognizance regarding personal grooming is thrusting the demand for such dryers. Pioneering salon chains are making hefty investments to boost their customer base, and numerous salons are inclining towards professional hair appliances, comprising hair dryers. Therefore, the growing number of professional salons, especially in the U.S., is anticipated to assist with the growth of the market over the forecast period.

Moreover, an augmented amount of expenditure by customers in salon setting and on hair styling tools, is projected to present novel opportunities for market growth. With the surging usage of social media, beauty trends have evolved massively, which has resulted in a surge in demand for hair dryers. As per the Philips Global Beauty Index 2019, roughly 76% of women utilized a hair dryer on daily basis. Similar trends are likely to result in the high usage of hair dryers by women customers in specific.

U.S. Hair Dryer Market Report Highlights

• The corded hair dryer held the market share of 83.1% in 2023. Preferably, corded hair dryers are used in households and professional settings, except if they are being utilized while commuting or other intensions where portability is essential.
• The individual usage of the hair dryer dominated the market in terms of revenue in 2023. The usage of hair dryers has become common in established countries-and usually in urban households. Growing urbanization across the globe has contributed to the rising sales of hair dryers for personal use.
• Online sales accounted for the market share of over 70% in 2023. Since the commencement of the COVID-19 pandemic, the demand for hair dryers from e-commerce platforms augmented as physical stores stayed closed for limited duration.
• The offline segment is expected to grow at a CAGR of 4.3% from 2024 to 2030. The offline channel is the most broadly used channel for purchasing a hair dryer. 

U.S. Hair Dryer Market Report Segmentation

This report forecasts revenue growth at the country level and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the U.S. hair dryer market report based on product, application, and distribution channel:

• Product Outlook (Revenue, USD Billion, 2018 - 2030)
  • Corded
  • Cordless
• Application Outlook (Revenue, USD Billion, 2018 - 2030)
  • Professional
  • Individual
• Distribution Channel Outlook (Revenue, USD Billion, 2018 - 2030)
  • Online
  • Offline

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