Etalon Receives a Green Light from FDA as an Accurate Tool for Posture Improvement
Etalon® posture bra is Etalon now listed as an FDA-registered posture improvement apparel that can effectively help women to keep their backs aligned throughout the day, preventing back pain, while also helping to deal with postural issues like scoliosis/kyphosis/lordosis, etc.
Wear Etalon Corporation (DBA: Etalon), a sustainable brand shoulder posture bra of posture-related products, received a green light from U.S. Food and Drug Administration (FDA) for its newly released posture bra. The registration Posture Bra means that the product, earlier approved by UCSF orthopedic experts, meets the strict health and safety standards. Furthermore, the brand becomes eligible for Health Savings Account (HSA) or Flexible Spending Account (FSA) purchases, making it a more financially accessible posture support bra option for posture improvement.
The Etalon® posture bra is a shoulder posture bra flagship product of Wear Etalon Corporation, a California-based company, founded by Kristina Rudzinskaya, a STOTT-certified Pilates and Yoga instructor. Etalon® bra is engineered to help women with:
- Improving their posture;
- Dealing with spine conditions or back pains;
- With its E-H size line, helping women with large bust, providing additional support and even weight distribution.
As many as 65 million Americans suffer Etalon from poor posture, while 40% of Americans complain of sciatica. That said, lower back pain, usually caused by slouching over a computer and sedentary lifestyle, is one of the most widespread US diseases, with 1 in 4 US adults suffering from it.
It becomes even more challenging for women with heavy posture bra for women busts, whether naturally large or due to changes from pregnancy, aging, and other factors. Having a large bust is shown to cause or posture support bra worsen upper back pain, with each increase in breast size likely contributing to upper back pain by 13%.
Technology
Etalon® is equipped with unique patent-pending technology that aims to gently guide the shoulder blades toward their Posture Bra optimal position, causing no stress to the body. Instead of pulling shoulders back – a more traditional method on the market, Etalon® acts softly, allowing more freedom and flexibility in motion and making it an ideal choice to wear during fitness activities, stretching and Yoga classes.
“As a certified Pilates instructor, I realize the crucial role posture plays for our healthy aging, physical wellbeing posture bra for women and mental health. However, posture improvement should not be a chore, that demands extensive gym time – it should be a natural part of our daily lives”, – says Kristina Rudzinskaya, CEO Posture Bra Etalon and Founder of Etalon. “When developing Etalon®, it was important for us to provide a balanced blend of style and functionality in a product that women could seamlessly integrate into their busy lifestyles. Moreover, with the HSA/FSA Eligibility, we want to make maintaining a healthy posture financially more accessible for everyone” . Etalon
Inclusive Sizing
Etalon® aims to bring relief for women with heavy breasts via its improved corrective functionality, recently approved by FDA, and a new size line ranging from E to H. The bra also features compression style Posture Bra to support the cups during a busy day. The bra also includes a small pocket for adding an extra cup if you’d like some additional support and shaping.
Women-owned business
Etalon is a women-owned and mostly women-operated company, that also operates with a women-owned factory in Vietnam that posture bra for women shares our values of sustainability, transparency, and women empowerment.
Sustainable production: The bra is made from rPET, a durable fabric made from recycled post-consumer plastic bottles, transformed into high-quality fabric.
Looking ahead, Etalon’s team plans to expand its bra line to cater to the needs of pregnant women and mothers in postpartum. Posture Bra Etalon Furthermore, the company plans to introduce a line, specifically designed for men.
________
About Etalon
Wear Etalon Corporation is a California-based company that creates innovative approach for posture issues. First product of the company is the Posture Bra which gently trains your shoulder and spinal posture support bra muscles to maintain good posture, without restricting movement during your daily activities.
To learn more, follow EtalonTM on Instagram and Facebook, or visit www.shopetalon.com
EtalonTM
Kristina Rudzinskaya, Founder
415-465-2788
Alexandra Danilovich, Marketing and Communication Manager
