The global herbal beauty products market size is expected to reach USD 175.61 billion by 2030, registering a CAGR of 13.3% from 2025 to 2030, according to a new report by Grand View Research, Inc. Rising awareness among consumers regarding herbal cosmetics and associated benefits such as skin healing, smoothing appearance, enhancing and conditioning properties have been driving the market. Herbal cosmetics contain extracts that are made of the plant roots and leaves and are free from synthetic ingredients, which make them suitable for all skin types. At a macro level, increasing spending on beauty and personal care by consumers has been favoring market growth over the years.

Herbal cosmetics emerged as the latest trend within the market in the recent past. As the demand for plant base cosmetics have been increasing, manufacturers are concentrating on achieving green formulations in the premium categories and labeling the ingredients. For example, Blissoma offers a large selection of cosmetics organized by skin type. Their preservative-free cosmetics include natural ingredients like fruit enzymes, and organic herbs, plant-based extracts, and grains.

Consumers worldwide prefer herbal beauty products such as skin care, hair care, and fragrances. Of all these categories, the skin care segment is expected to remain dominant over the forecast period. Rising customer demand for medicinal ingredients in cosmetics is expected to help market growth over the forecast period to prevent skin and acne problems. Cleanser and toner, cream and lotion, facewash and scrub are sub-segments of the skin care segment.

In recent years, an increasing number of working women population have been driving the demand for herbal beauty products. Women pay more attention to their skin and appearance, which have been encouraging manufacturers in the industry to venture into relatively novel categories such as facial masks, facewash, lotions, and serums.

With regards to sales/distribution channels for herbal beauty products, offline distribution channels such as hypermarkets and drug stores are likely to remain as the most preferred platforms throughout the forecast period. For instance, in April 2018, Rausch Herbal Beauty Products entered into travel retail with Dufry at Zurich. Rausch's product range includes specialist hair and body care items, which are available as sets, travel retail, and body care gift boxes.

Asia Pacific is anticipated to be the fastest growing market, with a CAGR of 6.2% from 2020 to 2027. The growth is mainly attributed to rising cosmetic and personal care spending by the consumers in the region. Based on U.S. Department of Commerce, International Trade Administration report, the per capita yearly spending on personal care products in South Korea and Japan have been increasing every year and was valued at USD 171 and USD 174, respectively, in 2015. Growing inclination of consumers towards plant based cosmetics will drive the market in the region.

Herbal Beauty Products Market Report Highlights

• The skin care segment is expected to grab more than 36.4% share of the overall revenue by 2027. Growing awareness among people about the benefits of herbal cosmetics to improve skin such as slow aging process and long lasting moisturization is driving the segment
• Women dominated the market with the largest revenue share in 2024. Women increasingly prioritize natural and organic beauty products as they become more aware of the potential side effects of synthetic ingredients in conventional products.
• In terms of distribution channel, Hypermarkets dominated the market with the largest revenue share in 2024. Hypermarkets offer various products under one roof, making them a convenient shopping destination for consumers seeking herbal beauty products.
• North America herbal beauty products market dominated the global market with the largest revenue share of 34.3% in 2024. The increasing consumer awareness of the benefits of natural and organic ingredients in beauty products is significantly boosting demand.

Herbal Beauty Products Market Segmentation

Grand View Research has segmented the herbal beauty products market on the basis of on product, end-use, distribution channel, and region:

Herbal Beauty Products Product Outlook (Revenue, USD Million, 2018 - 2030)

• Skin Care
• Hair Care
• Fragrance
• Others

Herbal Beauty Products End-use Outlook (Revenue, USD Million, 2018 - 2030)

• Men
• Women

Herbal Beauty Products Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

• Hypermarkets
• Pharmacy & Drug stores
• E-commerce
• Others

Herbal Beauty Products Regional Outlook (Revenue, USD Million, 2018 - 2030)

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
• Latin America
  • Brazil
  • Argentina
• Middle East and Africa (MEA)
  • South Africa

Key Players in the Herbal Beauty Products Market

• Weleda
• Bio Veda Action Research Co.
• ARBONNE INTERNATIONAL, LLC
• Vasa Global Cosmetics
• Klienz Herbal
• Himalaya Wellness Company
• Shahnaz
• Lotus Herbals
• MAV Beauty Brand
• Hemas Holdings PLC.

Order a free sample PDF of the Herbal Beauty Products Market Intelligence Study, published by Grand View Research.