The global all-terrain vehicle market size is expected to reach USD 6.01 billion by 2030, registering a CAGR of 3.8% from 2023 to 2030, as per a new report by Grand View Research, Inc. The development of off-road terrains, trails, and recreational parks is projected to boost the demand for All-terrain Vehicles (ATVs) by 2030. Moreover, governments’ initiatives to enhance tourism and recreational activities have supported the sales of ATVs. For instance, the Travel Management & Off-Highway Vehicle (OHV) Program announced by the U.S. Forest Service aims to increase the awareness and popularity of trails in North America.

Factors such as the growing popularity of off-road racing events and increased advertising have fueled the demand for ATVs across the globe. For instance, in January 2019, the Desert Series Pro ATV tournament involved ATV enthusiasts and many off-road vehicles which contributed to the adoption of ATVs. Additionally, growth in investments from sponsors is anticipated to boost the growth of the market by 2030.

Gather more insights about the market drivers, restrains and growth of the All-Terrain Vehicle Market

Over the past few years, economic growth in developing economies, such as India and China, has resulted in higher disposable incomes and purchasing power of individuals, creating more spending capacity. This, in turn, supports the travel and tourism industry. As per the data published by the World Travel and Tourism Council (WTTC), the global tourism sector grew by 3.9% in 2018. The development of the tourism sector has led to a significant increase in recreational activities, thereby driving the demand for ATVs.

North America dominated the ATV market in 2022. This can be attributed to the presence of vast and diverse landscapes in North America, including mountain ranges and dense forests. ATV manufacturers focus on developing innovative and safer equipment that can meet the diverse needs of end users who want to explore tough terrains. Additionally, the increasing production and sales of ATVs in North America are expected to contribute to the growth of the market. The presence of various market players, including Polaris Inc., Textron Inc., and BRP, among others, is likely to further contribute to the growth

Browse through Grand View Research's Automotive & Transportation Industry Research Reports.

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All-terrain Vehicle Market Segmentation

Grand View Research has segmented the global all-terrain vehicle market report based on engine type, application, and region

All-terrain Vehicle (ATV) Engine Type Outlook (Revenue, USD Million, 2018 - 2030)

• Below 400cc
• 400 - 800cc
• Above 800cc

All-terrain Vehicle (ATV) Application Outlook (Revenue, USD Million, 2018 - 2030)

• Agriculture
• Sports
• Recreational
• Military and Defense

All-terrain Vehicle (ATV) Regional Outlook (Revenue, USD Million, 2018 - 2030)

• North America
  • US
  • Canada
• Europe
  • UK
  • Germany
  • France
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
• Latin America
  • Brazil
  • Mexico
• Middle East and Africa
  • Saudi Arabia
  • South Africa
  • UAE

Key Companies profiled:

• Polaris Inc.
• American Honda Motor Co., Inc.
• BRP
• Yamaha Motor Corporation, USA.
• com
• CFMOTO
• Kawasaki Motors Corp., U.S.A.
• KYMCO
• LINHAI POWERSPORTS USA CORPORATION
• Suzuki Motor of America, Inc.

Recent Developments

• In March 2023, Polaris Inc. unveiled the RZR Pro R Factory, a specialized UT (Utility Terrain) vehicle specifically designed for competitive racing. This purpose-built vehicle has undergone meticulous engineering to deliver exceptional performance in demanding conditions encountered in open desert racing. With the introduction of the RZR Pro R Factory, Polaris Inc. aimed to provide racers with a high-performance vehicle that is optimized for the challenges and rigors of intense off-road racing competitions.
• In January 2022, John Deere introduced two additions to their utility vehicle lineup: the XUV835R Gator Utility Vehicle and the XUV865R Gator Utility Vehicle. With these new models, John Deere aimed to provide customers an enhanced capabilities and a premium experience, ensuring that their utility vehicle needs are met with the utmost satisfaction.
• In September 2021, Yamaha introduced the Grizzly 90, a specially designed sports model intended for young individuals aged ten and above. This youth-focused vehicle boasts a low-maintenance 90cc engine that incorporates air-cooling and wet-sump lubrication for optimal performance.
• In June 2021, Kawasaki unveiled the BRUTE FORCE 750 4x4i, an off-road vehicle designed for thrilling outdoor adventures. Powered by a fuel-injected 749cc V-twin engine, this vehicle delivers outstanding performance on challenging terrains. It comes equipped with various features such as a front differential lock, selectable drive modes, and continuous variable transmission (CT), all contributing to improved traction and overall performance.

Order a free sample PDF of the All-Terrain Vehicle Market Intelligence Study, published by Grand View Research.