Smart Home Market Trends: From Voice Assistants to AI Integration

In 2022, the global smart home market was valued at USD 79.16 billion and is projected to grow at a compound annual growth rate (CAGR) of 27.07% from 2023 to 2030. This growth is fueled by the increasing demand for smart home products, which include items such as smart cameras, lighting, streaming devices, dishwashers, and various other appliances. A key driver of this demand is the growing trend of incorporating Artificial Intelligence (AI) into smart home products, which enables enhanced, “smart” features that appeal to consumers. Additionally, the widespread adoption of smartphones and internet access worldwide supports the expansion of connected smart home products. The integration of AI-powered digital assistants is also providing users with hands-free, user-friendly control over their devices, which strongly influences consumer preferences.

The rising popularity of virtual assistants, like Siri, Google Assistant, and Alexa, has further contributed to the demand for smart home devices by enabling users to automate tasks through voice commands. These digital assistants now offer features such as Bluetooth connectivity and hands-free control, including the ability to change channels without physical interaction. For example, in October 2022, Google updated its Assistant to allow voice-activated message typing and added emoji support, making messaging more convenient. Moreover, the adoption of advanced technologies like the Internet of Things (IoT), blockchain, AI, and smart voice recognition is significantly boosting market growth.

Gather more insights about the market drivers, restrains and growth of the Smart Home Market

Regional Insights

Asia Pacific:

The Asia Pacific smart home market is expected to experience the fastest growth, with a projected CAGR of 32.21% over the forecast period. This rapid growth is attributed to an improving standard of living and increasing disposable income in the region. High penetration rates of smartphones, internet access, and other digital devices are expected to drive market demand. The growing trend of using AI-powered digital assistants, like Siri and Alexa, for daily tasks further supports market expansion in the region.

Europe:

The European smart home market is anticipated to grow steadily from 2023 to 2030, holding a significant share in 2022. This growth is due to the presence of major industry players such as ABB, Legrand, Schneider Electric SE, Siemens, and Robert Bosch GmbH, which are key drivers of the market. Additionally, Europe’s high standard of living, strong Gross Domestic Product (GDP), technologically adept population, and supportive government policies provide a favorable environment for the adoption of smart home devices and technology, further boosting regional market growth.

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Key Companies & Market Share Insights

Leading companies in the smart home market are actively employing various strategies to strengthen their competitive edge. These strategies include forming partnerships, pursuing acquisitions, engaging in joint ventures, driving product innovation, investing in research and development (R&D), and expanding geographically. By focusing on these approaches, companies aim to reinforce their market position and respond more effectively to evolving consumer demands.

For example, in August 2022, Amazon.com, Inc. introduced several new smart home products as part of its annual model update. The release included products like the Wall Echo, Sound Bot, Wall Echo (updated), and a home robot. These launches align with Amazon’s strategy to compete against emerging rivals by expanding its product lineup and offering more advanced options to consumers. In addition to new product launches, leading companies in the smart home market are making substantial investments in ventures and R&D focused on cutting-edge technologies, ensuring they remain at the forefront of the industry’s innovation and growth.

Key Smart Home Companies

Some prominent players in the global smart home market include: